General

Marketers Say Big Tobacco's Court-Mandated Anti-Smoking Ads Are Too Little, Too Late

New 'corrective statements' began airing this weekend

The Truth Campaign's "Business or Exploitation?" campaign.
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By Lindsay Rittenhouse

November 28, 2017

Some portion of the American population may have been shocked this Thanksgiving weekend to see anti-smoking ads from the big tobacco companies themselves: R.J. Reynolds Tobacco, Altria and its Philip Morris USA subsidiary.

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Lindsay Rittenhouse

Lindsay Rittenhouse is a staff writer at Adweek, where she specializes in covering the world of agencies and their clients.

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