Marketers Say Big Tobacco's Court-Mandated Anti-Smoking Ads Are Too Little, Too Late

New 'corrective statements' began airing this weekend

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Some portion of the American population may have been shocked this Thanksgiving weekend to see anti-smoking ads from the big tobacco companies themselves: R.J. Reynolds Tobacco, Altria and its Philip Morris USA subsidiary.

But most consumers probably didn’t see them at all.

“They made an ad they hoped no one would see,” Truth Initiative CEO Robin Koval told Adweek.

Koval said Truth, and its agency of record 72andSunny, are working to remedy this.

After a long legal battle with the Justice Department that first started in 1999, the aforementioned tobacco companies finally agreed last month on the format and wording of their five



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