Madden ‘Legends’ Swap Fantasies in All-Star Spot Featuring Nicki Minaj, Quavo, Chris Redd and Lil Dickey

And a particularly uptight English butler

Who wants to have lunch with Nicki? EA Sports
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What do Nicki Minaj, Quavo and Lil Dickey have in common?

Yes, they’ve all been known to rap. But they’re also huge Madden fans. One might even call them “legends.”

In a new spot promoting the EA Sports smash and directed by Neal Brennan of Chappelle’s Show, two players—including Saturday Night Live’s Chris Redd and some guy named Garrett (not David)—live out their fantasy lives as the greatest Madden legends ever.

These scenarios include the three rappers, as well as Texans wide receiver DeAndre Hopkins and a particularly uptight English butler.

This marks the second ad in a series from Madden’s new creative agency of record, Johannes Leonardo.

The New York shop beat out other unnamed competitors in a review earlier this year and launched “Make Your Play Part 1” in August.

The spot made its broadcast debut on Sunday, with a paid media push starting this week as part of an effort to reignite interest in the game several months following its release as the holidays approach.

We’re left with one big question: What would one discuss at a power lunch with Nicki Minaj?


Agency: Johannes Leonardo
Client: Electronic Arts
Campaign: “Madden 19 – Make Your Play Part 2”

Electronic Arts
Chief Marketing Officer: Chris Bruzzo
VP, Global Brand Management: Anthony Stevenson
VP, Content and Digital Strategy: Charles Kha
Senior Director, Global Brand Management: Josh Rabenovets
Global Brand Manager: Jennica Pearson
Head of Video Production: Angelo Ferrugia
Director of Content Strategy: Paul Marr
Content Strategy Lead: Stephen Gibbons
Art Director: Josh Kline
Sr. Producer: Troy Smith
Producer: Jeff Aho

Johannes Leonardo
President: Bryan Yasko
Chief Creative Officer: Jan Jacobs
Chief Creative Officer: Leo Premutico
Associate Creative Director: Omid Amidi
Senior Copywriter: Maclean Jackson
Copywriter: Thomas Woods
Art Director: Jacob Mehringer
Design Director: Charles Watlington
Designer: Ash Mendez
Director of Creative Services: Michelle Moscone
Project Manager: Kate Collings
Head of Integrated Production: Dana May
Executive Producer: Brett Fisher
Senior Producer: Antonio Burnett
Senior Business Affairs Manager: Kacey Kelley
Production Assistant: Cary Wolfe Luecke
Head of Account Management: Emily Wilcox
Management Supervisor: Adam Rubin
Account Executive: Kiana Grant
Head of Strategy: Mark Aronson
Head of Communications Strategy: Meg Piro

Film Production: Caviar
Director: Neal Brennan
Executive Producer: Michael Sagol
Producer: Tova Dann
Director of Photography: Christian Sprenger

Editorial: Arcade Edit
Editor: Ali Mao
Producer: Andrew Cravotta
Executive Producer: Sila Soyer
Assistant Editors: Andy Trecki, Sam Barden, Joe Petruccio

Visual Effects: Method Studios

Color: Company 3
Colorist: Tom Poole
Producer: Alexandra Lubrano

Music: Human Music and Sound Design
Composer: Sloan Alexander
Executive Producer: James Wells


B-Unit: Ventura Visuals
Videographer & Photography: Thomas Kranzle
Photographer: Scott Draper

@PatrickCoffee Patrick Coffee is a senior editor for Adweek.