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Dentsu media agency iProspect confirmed it has been named global paid media partner for social networking platform LinkedIn, which is expanding its international presence.
In the role, iProspect will be responsible for the full spectrum of digital media strategy and buying across all of LinkedIn’s business units globally, partnering with the company to act as a media extension to LinkedIn’s in-house digital strategy and operation teams.
The teams will support the execution of mobile, paid search, programmatic, social and video across B2B and B2C products.