Leveraging a Huge Talent Roster, IPG Merges 2 Hollywood Mega PR Firms

Rogers & Cowan combines with PMK-BNC

Rogers & Cowan PMK-BNC executive leadership. From left: Cindi Berger, chairman, Shirley Hughes, president, brand division, Mark Owens, CEO, Alan Nierob, chairman, entertainment division. Rogers & Cowan PMK-BNC

Two of IPG’s most prominent Hollywood PR agencies, Rogers & Cowan and PMK-BNC, will be merged into one entity. The yet-to-be-named company will support a roster of more than 500 prominent and influential actors, musicians, producers and athletes. Additionally, the combined firm has over 30 global brands to its credit.

@zanger doug.zanger@adweek.com Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.