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Leo Burnett Chicago’s gun violence protest campaign for Change the Ref, “The Lost Class,” took home numerous honors at this year’s Clio Awards, including several Grand Clios.
“The Lost Class” was honored in several categories, including Grand Clio wins in Experiential/Activation, Integrated Campaign and Print. The campaign featured NRA leaders delivering a speech to 3,044 empty seats, each representing a would-be graduate from the class of 2021, who lost their lives to gun violence. The work in total earned 22 trophies.
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