Leijas Helps Clients Find Their Passion and Create Change

Partners left the world of big agencies to form their New York shop

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Eric Rojas and Mike Leibowitz left the world of big agencies—the two met in 2003 while working at Deutsch—and founded Leijas in 2015 with the goal of forming a shop that would give brands the ability to create change.

In a few weeks, the agency will launch a new website and positioning highlighting its mission of being “a purpose-driven agency for purpose-driven brands,” as Leibowitz, partner and CEO, described it.

That ethos shines through in all the work Leijas does, whether it’s for big financial firms like Prudential or smaller companies such as Heavenly Organics.

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This story first appeared in the May 8, 2017, issue of Adweek magazine. Click here to subscribe.