A Lesson in Friendship: Always Reply to a Media Pitch

Remembering Larissa Faw, Adweek's agencies editor

I’ve been in public relations for more than 30 years. During that time, I have dealt with hundreds of reporters from myriad beats and walks of life. I always kept the relationships professional with all of those media contacts, though occasionally crossing the line by meeting for drinks or sharing stories about our personal lives. As you might imagine, after all these years in the business, I’ve seen and heard it all.