J&J Moves to Cut Costs By Consolidating Creative Work With Dedicated Omnicom, WPP Divisions

Healthcare giant follows McDonald's and others

Johnson & Johnson, one of advertising’s biggest spenders, has consolidated and streamlined its creative business with two dedicated teams of WPP and Omnicom agencies. This follows a closed review that was initiated to cut costs and adopt a new operating model, the Wall Street Journal reported this morning. News of the review was first published late last year.