JetBlue Selects Big Spaceship as Digital Design Partner

The selection concludes an 8-month-long review process

JetBlue is switching things up.
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JetBlue concluded an eight-month review process by selecting Brooklyn-based Big Spaceship as its digital design partner.

“JetBlue is a distinctly human, ambitious brand, with a reputation for understanding travelers in ways most airlines do not,” Big Spaceship founder and CEO Michael Lebowitz said in a statement. “Being a forward-thinking and forward-acting organization, JetBlue has the stage for the best travel experience possible. We couldn’t be more excited to be their partner in elevating the airline experience.”

Big Spaceship will be responsible for JetBlue’s digital experiences, including its responsive site, mobile and tablet applications, user experience, design and development. The agency has already begun working on a three-year systems design engagement which will purportedly “lay the foundation for a completely new digital experience.”

Big Spaceship is devoting a 15-person team to the client, led by chief technology officer Arthur Fullerton; senior vice president, director of client services Laura Breines; vice president, UX Heather Harrigan; and executive design director Harry Garcia, who joined the agency from MullenLowe Profero New York in April.

The account win follows the end of Big Spaceship’s global social media AOR relationship with Samsung at the beginning of the year, although the agency continues to work with the electronics giant on a per-project basis. JetBlue represents the agency’s first airline client.

JetBlue spent approximately $20.6 million on measured media in 2014, according to Kantar Media, significantly less than competitors such as Southwest, Delta and United.