IPG Mediabrands' Magna Promotes Veteran Executive to U.S. President

Dani Benowitz was previously evp at the agency and has been with the UM network for 16 years

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Magna, the self-described centralized investment, innovation and intelligence division of IPG Mediabrands, has promoted long-time veteran of the holding company, Dani Benowitz, to U.S. president from global executive vice president, director of investment.

Benowitz has been in her prior role since January 2016 and served as evp, managing director of integrated investment for 16 years at IPG’s UM before, which she first joined in 2003. At Magna, she’s credited with playing a key role in media negotiations on behalf of IPG Mediabrands’ clients, working closely with UM’s investment teams on brands including Coca-Cola, Johnson & Johnson and BMW and with Initiative on clients such as Amazon, Merck and Liberty Mutual.

Her

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