Inside U.S. Media Agency of the Year Initiative's Remarkable 2018 Turnaround

The agency went from ‘basket case’ to ‘IHOb’ glory

In 2016, Initiative was on the ropes, and global CEO Mat Baxter knew it.

Click for more from this issue

This story first appeared in the Feb. 25, 2019, issue of Adweek magazine. Click here to subscribe.