Inside the Lab That Made Billy Corgan a VR Experience and Won a Grand Prix Lion

Isobar created the work for the Smashing Pumpkins frontman

In the Aeronaut Music Experience, users can turn in all directions to view the sweeping pinkish-purple landscape of mountains and trees. Billy Corgan

What began as a somewhat simple brief to promote Smashing Pumpkins’ reunion tour quickly escalated into an intricate VR experience for frontman Billy Corgan to promote his 2017 solo album, Ogilala—and it landed Isobar its first Cannes Grand Prix in Digital Craft this year.

@kitten_mouse Lindsay Rittenhouse is a staff writer at Adweek, where she specializes in covering the world of agencies and their clients.