Initiative Names New Leadership Team Headed by Its First U.S. CEO

IPG network promotes Amy Armstrong of BPN

Experience ADWEEK House at Cannes, June 16-19. We’re celebrating 45 years of reporting with Now and Next—a creative opportunity for brands to define who they are and their future in the industry. Register .

Initiative, a communications agency within the IPG Mediabrands network, announced a newly reorganized U.S. executive management team for 2017.

Leading that group will be Amy Armstrong, former president of IPG media network BPN. Armstrong’s new role, effective immediately, makes her Initiative’s first-ever U.S. CEO, reporting directly to global chief executive Mat Baxter. Armstrong will be supported by three regional presidents: Kris Magel on the East Coast, Chris Actis in the Midwest and a West Coast president whose name will be announced once IPG finalizes his or her hire.

“This

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in