Initiative Names New Leadership Team Headed by Its First U.S. CEO

IPG network promotes Amy Armstrong of BPN

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Initiative, a communications agency within the IPG Mediabrands network, announced a newly reorganized U.S. executive management team for 2017.

Leading that group will be Amy Armstrong, former president of IPG media network BPN. Armstrong’s new role, effective immediately, makes her Initiative’s first-ever U.S. CEO, reporting directly to global chief executive Mat Baxter. Armstrong will be supported by three regional presidents: Kris Magel on the East Coast, Chris Actis in the Midwest and a West Coast president whose name will be announced once IPG finalizes his or her hire.




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