Indie Agency Barkley Names Katy Hornaday as Its New Creative Lead

Veteran Paul Corrigan will head up design unit

Hornaday previously led creative on Hershey, Anheuser-Busch and other accounts. Barkley
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Barkley has promoted Katy Hornaday to the role of executive creative director. She will lead the independent agency’s creative department and report to chief idea officer Tim Galles, effective immediately.

In a separate move, Barkley also named agency veteran Paul Corrigan as the executive director of its design division, Blacktop.

“Katy is the ideal creative leader to help take us into the future, because she sees the world in a very modern way,” said King in a statement. “She is a great listener, a skilled collaborator and she is one of the most natural and gifted leaders I’ve met in the business.”

Hornaday joined the Kansas City-based shop in 2012 as an associate creative director after stints at CP+B Boulder and Mullen Boston, where she worked on a variety of brands and subsequently earned a “30 Most Creative People Under 30” mention from Business Insider. At Barkley, she has led campaigns for such disparate clients as Hershey, Anheuser-Busch, Vanity Fair and agricultural goods giant Cargill.

Her recent work for Hershey’s Take 5, which included an execution involving the world’s weirdest Uber rides (examples include a motorcycle and a dump truck), took home the top awards at this year’s Kansas City Addys event.

“I’ve loved this agency since the day I arrived, and I couldn’t be more excited or humbled to play my part in building the future of Barkley,” Hornaday said.

The new ecd replaces the departing Jason Elm, who spent more than 15 years at Deutsch and DDB San Francisco before moving to the Midwest in 2015. “Jason played a key role in increasing our creative depth, and brought a great deal of passion and energy to Barkley during the past two years,” King said, adding, “We wish him all the best in future.”

Corrigan has worked with Barkley for more than a decade in various creative roles, most recently serving as design director. The agency acquired nearby branding firm Blacktop Creative in 2010 in order to expand related offerings, and Corrigan will now lead that unit with the Barkley experience design department reporting directly to him.

“Brand experience and design are at the core of how we help our clients grow,” King said of the newly revamped Blacktop. “Paul is an amazingly talented designer, and has a unique ability to help clients think about the future in the biggest possible way.”

Corrigan takes the place of Blacktop founder and president Shawn Polowniak, who has left the Barkley organization.

@PatrickCoffee Patrick Coffee is a senior editor for Adweek.