Independent Agency Periscope Acquired by Printing Company Quad/Graphics for $132 Million

2 midwestern brands look to create a unique offering


Minneapolis-based full service agency Periscope announced today it has agreed to be acquired by Quad/Graphics, a printing company based in Sussex, Wis.

Quad/Graphics, which describes itself as “the second-largest provider of print and related multichannel solutions in the Americas,” will buy the agency in an all-cash deal worth $132 million. The deal was finalized Monday night and will officially close in 2019.

Periscope president and CEO Elizabeth Ross told Adweek the agency was in the market for buyers after founder and chairman Bill Simpson, who has not been directly involved in the business for several years, decided to retire.

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