Why In-House 'Universities' Might Be the Future of the Creative Industry

What if your employer paid you to learn?

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The pathway into the advertising industry has been set for decades: Pay many thousands of dollars to attend college or a portfolio school, then secure an entry-level agency job. Yet, a new movement is gathering pace, with agencies increasingly creating in-house educational programs.

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This story first appeared in the July 25, 2022, issue of Adweek magazine. Click here to subscribe.