Streaming service Hulu has chosen Crispin Porter + Bogusky as its newest creative agency partner after a competitive review.
The MDC Partners agency’s Los Angeles office will lead an integrated brand campaign set to launch in 2018.
Hulu and CP+B have worked together on two past Super Bowl campaigns: 2009’s “Alec in Huluwood” starring Alec Baldwin and 2012’s “An Evil(er) Plot to Destroy the World” starring Will Arnett. This year’s Big Game ad promoting the Hulu original series The Handmaid’s Tale was not attributed to any agency.
“We have been lucky to partner with Hulu at key milestones in their history and right now Hulu is on the forefront of the premium streaming category with live TV, an impressive catalogue of on-demand content and lauded original programming,” said CP+B L.A.