Huge Commits to Evolution of Its Global Tech Offering With Naming of Chief Technology Officer

Gela Fridman's promotion comes on the heels of other leadership changes

Pictured, counter-clockwise: Marc Maleh; Holden Bale; Robert Sfeir; Sean McInerney and Gela Fridman. Huge

Huge has named Gela Fridman as its CTO, effective immediately.

In the role, Fridman will be tasked with overseeing the technology agenda across Huge’s 12 offices, including partnering with its executive team on the agency’s innovation agenda. Fridman, who was promoted from her previous role as president, technology will continue to report directly to global CEO Michael Koziol at Huge’s Brooklyn headquarters.

Fridman joined Huge as managing director, technology in 2012 and was instrumental in expanding Huge’s global engineering capabilities and investments in senior digital strategy and technology leadership.

She also helped drive the agency’s partnerships with Google, Microsoft and Amazon and oversaw the agency’s emerging technology work, including Verizon on 5G and Bose in augmented reality. Fridman also leads internal initiatives such as quarterly hackathons and was instrumental in introducing the “Change For Good” innovation hackathon to Cannes in partnership with Amazon.

“Over Gela’s seven years at Huge, our technology offer has evolved and expanded from an earlier stage function to a source of global strategic strength and competitiveness for the company and our clients.” Koziol said in a statement. “Gela is a great partner to me and others across our business, and I’m especially proud of the level of technology and delivery leadership that has been elevated, recruited and installed across our network.”

Fridman’s promotion follows a series of other appointments to the technology leadership team, including the recent promotion of Sean McInerney to global vice president, technology and head of retail. Earlier this year, Huge hired Holden Bale to lead strategy across Huge’s global technology initiatives.

Late last year, the agency welcomed Marc Maleh as group vice president, emerging experiences. Robert Sfeir, who joined Huge in 2015, rounds out the leadership team, responsible for ensuring product delivery for Huge globally.

@ErikDOster Erik Oster is an agencies reporter for Adweek.