Give our readers an inside look at your brand's marketing approach by joining the Adweek Columnist Network. If you're a VP or above, submit your pitch.
Editor’s note: As part of our coverage of Russia’s invasion of Ukraine, Adweek has been reaching out to creative professionals who remain in the country. Oksana Gonchar, creative group head of [isdgroup] agency based in Kyiv, shared the following dispatch. This piece has been edited for formatting and clarity.