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It’s drilled into us again and again: Networking is the most effective way to land a job.
This is not just a cliché, either: A 2016 survey revealed that a whopping 85% of jobs are filled via networking. If you want to get a job, particularly in a communications-heavy field like advertising, there’s practically no option but to network when you’re searching for a job.
When you’re trying to network, one of the most natural pools of professional resources to tap into is a college alumni network.

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