This Creative Head Is Bridging the Gap Between Hollywood and Madison Avenue

James Shani explains why Madison + Vine isn’t trying to be the next Droga5

It all started with a viral video. James Shani had already created a music video for Nick Cannon when he was in college in 2013, but he made a bigger splash with a Tesla spec commercial in 2014. He even found a way to get it to Elon Musk, founder and CEO of the carmaker, who then tweeted it out.