How Chief True Officer Alvin Stafford Leads With Purpose

The head of multicultural agency Think TRUE has risen to meet the future

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Even in today’s ever-shifting corporate nomenclature, it’s rare to come across a title like chief true officer. This unique moniker belongs to Alvin Stafford, who is also a partner at Black-owned and minority-led marketing consultancy Think TRUE.

Stafford had been in the business of multicultural, purpose- and authenticity-led marketing for 15 years before Think TRUE came to be. He was running his boutique agency, The Blueprint Collective, with a specialization in basketball, community and entertainment marketing.

While

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This story first appeared in the May 3, 2021, issue of Adweek magazine. Click here to subscribe.