How an Agency Founded by a Drummer Sent Bands' Merchandise Sales Soaring

Hyperculture puts data back in artists' hands

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David Puckett, a drummer in the metalcore band We Came As Romans, found it nearly impossible to connect with the band’s fans in the way he wanted. When the band went on tour in 2007, it did what bands typically do—rely on third-party merchandising and ticket vendors to manage sales. But those partners held onto the sales data, limiting We Came As Romans’ ability to connect directly with its fans or understand fan buying habits.

“Not only is all of that customer data scattered between all of our different parties, we don’t get any of it.



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