How Agencies Are Channeling Their Pre-election Passions Into Trump-Era Political Activism

Potus inspires a wave of protest work

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Months before Pepsi’s perfect storm of cultural controversy, 2016 laid waste to the myth that advertising is an inherently apolitical business.

President Donald Trump inspires strong opinions like he attracts Twitter followers—and in the months leading up to last year’s election, the American ad industry appeared to achieve a rare moment of consensus in opposition to his candidacy.

Agencies including Droga5, Venables Bell & Partners, Crispin Porter + Bogusky and Burrell Communications created pro-bono ads for the Hillary Clinton campaign, and brands like Tecate



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This story first appeared in the April 24, 2017, issue of Adweek magazine. Click here to subscribe.