How Advertisers Can Make Their Brand Message More Inclusive

Some lessons, unfortunately, need to be learned the hard way

Inclusivity needs to be an intentional effort on behalf of the agencies creating the content, otherwise change won't occur. Getty Images

Like every CMO, I spend much of my day in creative reviews. That means I am on the receiving end of a lot of beautiful images. But over the years, too many have been filled with perfect young hipsters, in beautiful houses, living in cool cities. Our products are for everyone, but our images were not telling that story.

This story first appeared in the June 11, 2018, issue of Adweek magazine. Click here to subscribe.
@LorraineTwohill Lorraine Twohill is the CMO at Google.