Seeks New North American Media Agency to Help It Stand Out in a Cutthroat Market

CP+B and Wavemaker are the incumbents

CP+B, which created the Captain Obvious character, also handles media in the U.S.

Travel booking site has launched a full review of its North American media planning and buying business. It will combine the American and Canadian portions of the account, seeking a strategic advantage in the increasingly crowded reservation aggregation market.

@PatrickCoffee Patrick Coffee is a senior editor for Adweek.