Accounts

Hotels.com Seeks New North American Media Agency to Help It Stand Out in a Cutthroat Market

CP+B and Wavemaker are the incumbents

CP+B, which created the Captain Obvious character, also handles media in the U.S. Hotels.com

By Patrick Coffee

September 29, 2017

Travel booking site Hotels.com has launched a full review of its North American media planning and buying business. It will combine the American and Canadian portions of the account, seeking a strategic advantage in the increasingly crowded reservation aggregation market.

Patrick Coffee
@PatrickCoffee patrick.coffee@adweek.com Patrick Coffee is a senior editor for Adweek.
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