Heat Asks 3% Conference Goers to Check Their Privileges at the Door

Deloitte-owned shop wants attendees to leave the 7th annual event more aware

At the seventh annual 3 Percent Conference, which is being held Thursday through Friday in Chicago this year, Deloitte-owned Heat wants guests to be “as aware of your privileges as the coat on your back,” senior brand strategist Catherine Dailey told Adweek.

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