Adweek's 2023 International Agency of the Year Gut Buenos Aires Delivered an Explosive Year of Creativity

The shop burst onto the scene with some of the world's best work

Gut’s Buenos Aires office is following in the footsteps of Argentina’s World Cup-winning football team, jumping onto the global stage.

In fact, that World Cup win inspired Gut BA to produce one of its best pieces of work this year. Gut cleverly tracked the trophy’s trip to Argentina for delivery app PedidosYa, which sent a fake delivery notification to half the country that said, “Your order is on the way.”

The work captured the attention of not just the Argentinian public, but also clients across the country and agencies around the world.



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This story first appeared in the Oct. 10, 2023, issue of Adweek magazine. Click here to subscribe.