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Two weeks after consolidating its worldwide media buying business with Publicis, pharma giant GlaxoSmithKline, or GSK, announced today that a cross-agency WPP team won global creative duties for its popular Panadol line of products after a competitive review.
It marks a significant win for WPP after a string of unsuccessful media pitches; GSK is described in other reports as Grey’s second-largest global client. The acetaminophen-based pain reliever is one of GSK’s seven “power brands.” It’s sold in more than 80 countries (but not the U.S.),
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