GSK Sends $1.5 Billion Media Account to Publicis

Sources characterized the final process of the review as ‘ugly and disrespectful’

GlaxoSmithKline (GSK) concluded the mandated global media review it launched in May with the selection of a custom Publicis Media team known as platformGSK as its global media agency of record.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Your sites feature HTML here...