General

GSK Sends $1.5 Billion Media Account to Publicis

Sources characterized the final process of the review as ‘ugly and disrespectful’

PHD and GroupM were incumbents on the accountGetty Images
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By Erik Oster

October 5, 2018

GlaxoSmithKline (GSK) concluded the mandated global media review it launched in May with the selection of a custom Publicis Media team known as platformGSK as its global media agency of record.

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Headshot of Erik Oster

Erik Oster

Erik Oster is Adweek's senior writer covering Agencies.

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