General

GSK Sends $1.5 Billion Media Account to Publicis

Sources characterized the final process of the review as ‘ugly and disrespectful’

PHD and GroupM were incumbents on the account Getty Images

By Erik Oster

October 5, 2018

GlaxoSmithKline (GSK) concluded the mandated global media review it launched in May with the selection of a custom Publicis Media team known as platformGSK as its global media agency of record.

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Erik Oster
@ErikDOster erik.oster@adweek.com Erik Oster is an agencies reporter for Adweek.
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