Groupon Names TBWA\Chiat\Day New York as Creative Agency of Record

The appointment follows a review that also included Droga5, Fallon, Odysseus Arms and Phenomenon

Groupon wall at Groupon HQ
"It's a moment to rebrand, reposition and reintroduce Groupon," TBWA's Nancy Reyes said. Groupon

Groupon has selected TBWA\Chiat\Day New York as its creative agency of record, following a review launched last summer and managed internally.

@ErikDOster Erik Oster is an agencies reporter for Adweek.