Global Media Agency of the Year OMD Turned a Comeback Into a Formula for Repeatable Success

Major changes and innovations brought new business success and organic growth

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After suffering a string of client losses in 2016 and 2017, OMD managed a remarkable turnaround in 2018, going from the bottom to the top of COMvergence’s new business rankings over the course of a year.

But OMD Worldwide CEO Florian Adamski still couldn’t sleep at night.

“After year one of our internal transformation, I was highly paranoid,” he says. “The question that kept me up at night was whether the success we had seen in 2018 and early 2019 wasn’t highly dependent on a few individuals in this organization.”

So OMD got to work breaking down silos and establishing centralized leadership teams, “creating a process and unified technology that would democratize knowledge and capabilities” to ensure that “more offices were capable of delivering the same type of service over and over again,” he explains.




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