French Luxury Giant LVMH Moves North American Media Business From Havas to Dentsu

Company spent nearly $400 million in U.S. last year

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LVMH, the Paris-based conglomerate that includes several top fashion, beverage and cosmetics brands, has awarded its North American media account to Dentsu Aegis Network (DAN) after a competitive review that launched in April.

Multiple parties confirmed today that Havas lost the business to a DAN entity consisting of teams from different agencies within the larger Dentsu media agency network. The other finalist in the review, according to these sources, was MDC Partners’ Assembly.

The review was managed by London consultancy ID Comms, which declined to comment.



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