FCB Hires Martina Suess Cromer From WPP Corporate to Invest in Global Comms

The IPG agency's new global chief communications officer explains what it takes to be successful in the role

Martina Suess Cromer has moved on from her role as U.S. communications chief at WPP and has been named global chief communications officer at FCB, a revived role at the IPG agency. FCB is separating communications and growth into two distinct disciplines. Global chief marketing officer Brandon Cooke, previously responsible for FCB’s reputation practice, will continue to drive new business and growth efforts, as well as leading FCB’s international affiliates.

Suess Cromer is tasked with leading and developing FCB’s collective global communications strategy with an aim to build greater connectivity and collaboration among the agency’s worldwide network of offices and focusing on creative storytelling that transforms brand reputation.



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