Facebook Clarifies How It Helps Agencies Make 'Good Creative' Amid Debate Over Political Ads

Algorithms value relevance over subjective quality

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Early this week, Facebook found itself in the middle of another highly politicized debate over digital marketing just days after President Trump cited a series of tweets from vp of advertising Rob Goldman as proof that Russian social media efforts to interfere with the 2016 presidential election played no significant role in his victory.

A subsequent conversation concerned a Wired article published last week arguing that the Trump campaign’s own paid Facebook posts were more important than any created by Russian “troll farms.”

Author Antonio



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