Entering Advertising Awards Shows? Here Are 5 Tips for Creating a Winning Entry

One Club CEO Kevin Swanepoel's advice on getting a jury's attention

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PUNTA CANA, Dominican Republic—If you’re going to listen to anyone about how to win at a creative awards show, it should probably be Kevin Swanepoel.

As CEO of The One Club for Creativity, Swanepoel oversees both the prestigious One Show awards and the nearly century-old ADC (Art Directors Club) Annual Awards, which merged into the One Club in 2016.

During the recent judging for both award programs—ADC and One Show juries have remained separate since the merger—in the Dominican Republic, Adweek caught up with Swanepoel to ask what advice he’d share with marketers who create case studies and other award entry materials.

As you can see in the video above, his advice boils down to five key tips:

1.

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