Droga5 Picks Up Essentia Water Creative Account Following Review

The agency competed against an initial eight shops

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Essentia Water announced today their selection of Droga5 as its new lead creative agency of record, following a review managed by Promontory Brands.

Droga5 will be tasked with executing on the brand’s vision and leading strategy across communications channels including advertising, social media and influencer marketing, experiential, corporate website and retail.

Essentia sought a new lead creative agency with “really deep chops of strategic thinking,” Essentia CMO Karyn Abrahamson told Adweek. She was promoted from vice president of marketing and brand innovation in April.



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