How a Difficult Reinvention Helped Colle McVoy Get on a New Business Hot Streak

Change isn’t easy, but the pain paid off

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Much has been discussed and covered about the rapid change of agency models. The pandemic certainly accelerated some uncomfortable decisions, but most shops, big and small, were well on their way to figuring out how to remain relevant for brands and clients.

Determining the best way forward is, at its worst, an uneasy exercise that reveals shortcomings. At its best, a more forensic look at how an agency business runs can result in an opportunity to regain focus and, critically, business momentum.

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