How a Difficult Reinvention Helped Colle McVoy Get on a New Business Hot Streak

Change isn’t easy, but the pain paid off

The Colle McVoy logo
Colle McVoy is on a hot streak, as a result of tough change. Colle McVoy

Much has been discussed and covered about the rapid change of agency models. The pandemic certainly accelerated some uncomfortable decisions, but most shops, big and small, were well on their way to figuring out how to remain relevant for brands and clients.

@zanger Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.