Deutsch Promotes Rachel Mercer to Head of Digital Strategy and Invention

She joined the New York team in May 2016

Mercer joined Deutsch in May 2016.

After less than a year at Deutsch, Rachel Mercer has been promoted to a new role.

She joined the New York office in May 2016 as vp, digital strategy director. Effective immediately, she will hold the title of svp, head of digital strategy and invention.

“In a constantly shifting landscape, Rachel fluidly navigates digital platforms and consistently delivers compelling digital experiences for both consumers and brands,” said Val DiFebo, CEO of the New York Deutsch office, in a statement. “We’re excited to acknowledge the significant impact she has made at Deutsch.”

The promotion comes after Mercer proved herself to the agency in her relatively short time there. She was instrumental in helping Deutsch score both social and digital work for AB InBev’s Busch brand. Other key accomplishments on Mercer’s part include spearheading the agency’s first consulting projects and overseeing work for Green Giant, PNC Bank and Sherwin-Williams.

Before joining Deutsch, Mercer worked at consulting firm The Upside in London on accounts including Adidas and Kiehl’s. She also held related roles at Deutsch’s Los Angeles office and other agencies like CP+B Boulder.

Deutsch is currently seeking a new chief strategy officer in New York after parting with Andrew Dawson earlier this year. Mercer will report directly to Dawson’s successor.