Dentsu’s Merkle Adds Analytics Muscle With Ugam Acquisition

The Maryland-based performance marketing agency is growing fast


Merkle, a performance marketing agency owned by Dentsu Aegis Network, has acquired a majority stake in India-based Ugam, a global analytics company.

The acquisition is one of the firm’s largest transactions to date, according to the Columbia, Md.-based Merkle.

Ugam, which will now be followed by the moniker “a Merkle Company,” will continue to be led by Sunil Mirani, co-founder and CEO of the firm. He will report to Craig Dempster, president of Merkle Americas.

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