Accounts

Dentsu’s Merkle Adds Analytics Muscle With Ugam Acquisition

The Maryland-based performance marketing agency is growing fast

With more than 1,800 employees in India, the U.S. and Australia, Ugam represents one of Merkle's biggest deals.Dentsu, Ugam

By Minda Smiley

July 15, 2019

Merkle, a performance marketing agency owned by Dentsu Aegis Network, has acquired a majority stake in India-based Ugam, a global analytics company.

Minda Smiley

Minda Smiley is deputy Agencies editor at Adweek.

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