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Tribal Worldwide, a division of Omnicom-owned DDB Worldwide, has been named corporate social media agency of record in the U.S. for AT&T following a review that began around late February or early March. The assignment begins effective immediately.
Tribal is opening offices in Dallas and Los Angeles to service the client. An agency spokeswoman said Tribal is initially looking to hire 20 people across the two offices in account management, strategy, community management, creative and production, but it will evaluate additional staffing needs at the start of 2019.
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