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DDB North America, an Omnicom-owned network, announced today two new additions to its strategy team: Tricia Russo was named chief strategy officer of Chicago, and Susie Lyons is the new head of strategy at DDB New York.
Russo will oversee the Chicago office’s strategy and insights department with a focus on growth for clients and the agency. The 15-year industry veteran comes to DDB from BBDO Atlanta, where she was chief strategy officer. Russo previously held the same position at Y&R Chicago.