Dan Wieden, Co-Founder of Wieden+Kennedy, Dies at 77

Wieden founded the famed independent agency with the late David Kennedy in 1982


Dan Wieden will forever be associated with one of the most creative independent agencies in the world. As half of Wieden+Kennedy, he coined perhaps the most recognizable tagline in history—Nike’s “Just Do It.” He died peacefully with his wife by his side in his home in Portland, Ore., at the age of 77 on Sept. 30.

While Wieden never formally retired from the agency he founded, he stepped into a chairman role and away from active agency life in 2015. 

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