Dailey Promotes Award-Winning ECD to Chief Creative Officer

Marcus Wesson has been recognized by the One Show, Clios, D&AD and even TBS' Funniest Commercials

Marcus Wesson served in his first stint at Dailey as associate creative director from 2009 to 2014 and returned after its buyback from IPG in 2017.

Los Angeles independent creative agency Dailey announced on Monday the promotion of executive creative director Marcus Wesson to chief creative officer.

Wesson first joined Dailey in 2009, serving as associate creative director until 2014, when he left to serve a short stint as creative director at Omelet. From there, Wesson became a senior creative at 72andSunny before returning to Dailey as ecd in 2017 when the now-indie shop bought itself back from IPG. Dailey’s most recent CCO before Wesson was Bill Waldner, who became managing partner following the buyback.

“From the day Marcus arrived at Dailey, he’s brought a new sense of excitement and creative energy to the agency,” Waldner said in a statement. “Marcus manages to both create and inspire attention-grabbing work. And as anyone who’s ever worked with him knows, he’s also one of the nicest people in the business. Marcus’s well-deserved promotion to CCO recognizes his contributions and his growing role in Dailey’s leadership.”

Wesson has also spent time at TBWA\Chiat\Day, DDB and Mendelsohn Zien, where he worked on accounts including Carl’s Jr. Restaurants, Hardee’s and BMW from 2000 to 2005 before the agency was acquired by Japanese network Hakuhodo in 2009.

“Honestly, I love creating,” Wesson said in a statement. “And as I move into the role of CCO, the stakes are now higher. Dailey will continue to push work that brings our clients’ brands into new fruitful frontiers. I’m so fortunate that the owners allow so much room for growth and creativity.”

Throughout his career, Wesson has garnered recognition from the One Show, the Clios, D&AD, The FWA, The Beldings, The Webbys and even TBS’ Funniest Commercials. For example, while at Omelet, he helped create the Bravo TV campaign that paraded “vandalized” cars around New York to promote the premiere of Girlfriends’ Guide to Divorce, which earned gold in the 2015 EX Awards for Guerilla/Street Marketing and a Silver Clio.

At Dailey, Wesson also led the creation of a website called “What Diversity Gives Us,” which allows visitors to learn more about the contributions underrepresented groups have made to society.

The agency was founded in 1968 by Peter Dailey, who passed away last year in his Pasadena, Calif., home. A veteran of agencies Foote, Cone and Belding and Campbell Ewald, Dailey also served as media advisor to Republican presidents Richard Nixon during the 1972 presidential election and Ronald Reagan in the 1980 election. He was appointed by Reagan as ambassador to Ireland in 1982, and the following year sold Dailey to IPG.

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