Don't miss ADWEEK House at Cannes, June 16-19. Join us as we celebrate our 45th anniversary and explore the industry's now and next. RSVP.
In the not-so-distant past, Carl’s Jr.’s marketing efforts were best known for one theme: scantily clad women eating greasy burgers.
That’s no longer the case. About a year ago, the chain made a hard pivot, focusing instead on the food itself, with former CEO Andy Puzder saying such spots were no longer effective with younger audiences.
The ads starring Paris Hilton, Kim Kardashian and an assortment of other starlets were largely the work of creative directors Justin Hooper and Mick DiMaria, who left
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in