Chevron to Review Its Global Media Business After 16 Years With WPP

Spending estimates range as high as $150 million

Experience ADWEEK House at Cannes, June 16-19. We’re celebrating 45 years of reporting with Now and Next—a creative opportunity for brands to define who they are and their future in the industry. Register .

Energy giant Chevron, a longtime staple of WPP’s client roster, has placed its global media planning and buying business in review, a company spokesperson confirmed this week.

Chevron’s global media agency of record has been in place for 16 years,” said the representative. “We’ve elected to test the marketplace to confirm that Chevron has the best media services agency partner.”

One source told Adweek that the review was expected because it arrives at the end of WPP’s latest contract.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in