Carnival Cruise Line Seeks a New Creative Agency of Record After 9 Years With Arnold

Incumbent will not defend the business

The company has reduced its marketing budget in recent years. Carnival Cruise

The World’s Most Popular Cruise Line (trademark) wants to shake up its marketing lineup with a new U.S. creative agency of record.

@PatrickCoffee patrick.coffee@adweek.com Patrick Coffee is a senior editor for Adweek.
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