Carnival Cruise Line Seeks a New Creative Agency of Record After 9 Years With Arnold

Incumbent will not defend the business

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The World’s Most Popular Cruise Line (trademark) wants to shake up its marketing lineup with a new U.S. creative agency of record.

Carnival Cruise Line, the most popular brand owned by parent company Carnival Corporation & PLC, has launched a full creative review after working with the New York and Boston offices of Arnold Worldwide for nine years. The incumbent will not participate in the review.

“We can confirm that we have initiated an RFP to identify a new creative agency and are parting ways with Arnold Worldwide following a very successful and fruitful nine year partnership,” a Carnival representative said.



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