Campaign Aims to Tackle ‘Period Poverty’ by Placing Fake Sanitary Pads in Newspapers

adam&eveDDB, Hey Girls raise awareness of a common problem

More than 10% of young women in the U.K. can't afford sanitary products. Hey Girls

One in 10 teenage girls in the United Kingdom cannot afford proper sanitary products.

@PatrickCoffee patrick.coffee@adweek.com Patrick Coffee is a senior editor for Adweek.