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“These are tough times for creative agencies unless they are digital.”
That’s how Greg Paull, founder and principal at international consultancy R3, described the results of his firm’s latest New Business League report summarizing the comings and goings of accounts across the global advertising industry.
WPP still leads global media
Much of the report will not come as a surprise to industry observers. WPP has maintained its perch atop the global media rankings thanks in large part to the performance of its GroupM division.